Privacy policy
Privacy Policy
Last updated: August 2026
Formet respects your privacy and is committed to being transparent about how we collect, use and protect your personal information.
This Privacy Policy explains how we handle personal information when you visit our website, place an order, contact us, subscribe to our marketing communications or otherwise interact with Formet.
1. Who We Are
Formet is a clothing brand and online store based in Manchester, United Kingdom.
For questions about this Privacy Policy or how we handle your personal information, you can contact us at:
2. Personal Information We Collect
The information we collect depends on how you interact with Formet.
When you place an order
We may collect:
-
Your name
-
Email address
-
Billing address
-
Shipping address
-
Telephone number, where provided
-
Order details, including the products purchased, sizes and order value
-
Payment-related information
-
Information necessary to process and fulfil your order
Payment information is processed through Shopify and/or the relevant payment provider.
Formet does not have access to your full payment card number. Depending on the payment method used, we may receive limited payment-related information such as payment status, card type or limited card details.
When you contact us
If you contact us by email or another available method, we may collect the information you provide, including your name, email address, order number and the contents of your message.
When you subscribe to marketing
If you voluntarily subscribe to receive marketing communications from Formet, we collect your email address and any other information you choose to provide.
Information relating to marketing and purchases
Where applicable, we may receive information about your purchases and interactions with our marketing communications through our email marketing provider.
This may include information such as whether an email was opened or interacted with and whether a purchase was associated with a marketing communication or promotional code.
3. How We Use Your Information
We may use your personal information to:
-
Process, confirm and fulfil your orders
-
Process payments
-
Arrange delivery of your orders
-
Communicate with you about your orders
-
Respond to customer service enquiries
-
Handle returns, refunds and other customer-service matters
-
Send marketing communications where permitted by law
-
Manage your marketing preferences and unsubscribe requests
-
Understand the performance of our marketing campaigns
-
Associate purchases with marketing campaigns or promotional communications where applicable
-
Maintain and improve our website, products and customer experience
-
Protect the security and integrity of our website and services
-
Prevent fraud, misuse and other unlawful activity
-
Maintain appropriate business and financial records
-
Comply with legal, accounting, tax and regulatory obligations
-
Establish, exercise or defend our legal rights where necessary
We do not sell your personal information to third parties.
4. Lawful Bases for Processing
We process personal information only where we have a lawful basis to do so under applicable data protection law.
Depending on the circumstances, these bases may include:
Contract
We may process your information where it is necessary to enter into or perform a contract with you, such as processing and fulfilling an order.
Legal obligation
We may process your information where necessary to comply with legal obligations, including accounting, tax, consumer protection and other regulatory requirements.
Legitimate interests
We may process information where it is necessary for our legitimate interests, such as:
-
Operating and improving our business
-
Maintaining website and payment security
-
Preventing fraud and misuse
-
Managing customer relationships
-
Understanding the performance of our business and marketing activities
-
Establishing, exercising or defending legal claims
Where we rely on legitimate interests, we consider whether those interests are balanced against your rights and freedoms.
Consent
Where consent is required, we will ask for your consent before carrying out the relevant processing.
You can withdraw consent at any time. Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
5. Email Marketing
We use Omnisend to manage our email marketing.
If you subscribe to receive marketing emails from Formet, we may use your email address to send you information about:
-
New products and releases
-
Product updates
-
Promotions and offers
-
Formet news
-
Other marketing communications relating to Formet
Where we rely on consent, you will be asked to provide a clear affirmative indication that you want to receive marketing emails.
We may also send marketing emails to previous customers where permitted by the applicable rules for electronic marketing, including the limited "soft opt-in" exception where its legal requirements are met.
The soft opt-in does not apply automatically to every customer or every marketing message. Where we rely on it, we will only use it where the applicable legal requirements are satisfied.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.
You may also contact us at:
We will respect your marketing preferences and maintain appropriate records of opt-outs.
UK rules governing electronic marketing require consent in many circumstances and provide a limited exception for marketing to existing customers about similar products where specific conditions are met.
6. Omnisend
We use Omnisend as our email marketing service provider.
Where necessary to provide these services, Omnisend may process information such as your email address, marketing subscription status and information relating to your purchases and interactions with our marketing communications.
We may use this information to understand campaign performance, including whether marketing communications result in purchases.
Omnisend processes information on our behalf in accordance with the applicable data protection requirements and the terms governing our use of its services.
7. Who We Share Your Information With
We only share personal information where necessary to operate our business, fulfil your orders, provide services, comply with legal obligations or otherwise as described in this Privacy Policy.
Depending on the circumstances, this may include:
Shopify
We use Shopify to operate our online store.
Shopify may process information relating to your visit to our website, account, order, payment and checkout activity as necessary to provide its services to us.
Payment providers
We share information with payment providers where necessary to process and verify payments.
Delivery and shipping providers
We provide relevant information to delivery and shipping providers so that your order can be delivered.
Omnisend
We share relevant information with Omnisend where necessary to provide our email marketing services and measure the performance of our marketing communications.
Other service providers
We may use other service providers where reasonably necessary to operate, maintain, secure or improve our website and business.
Where third parties process personal information on our behalf, we take appropriate steps to ensure that the processing is carried out in accordance with applicable data protection requirements.
8. Cookies and Similar Technologies
Our website uses cookies and similar technologies.
Some cookies are necessary for the website to function properly. These may be used for purposes such as:
-
Maintaining your shopping session
-
Operating the shopping cart and checkout
-
Keeping the website secure
-
Remembering necessary preferences
-
Providing essential website functionality
Shopify may also use cookies and similar technologies in connection with the operation, security, analytics and functionality of our store.
Where non-essential cookies or similar technologies require your consent, we will ask for your consent before using them.
You can manage your cookie preferences through the controls provided on our website where available.
You can also manage cookies through your browser settings, although disabling certain cookies may affect the functionality of the website.
The ICO's current guidance states that non-essential cookies generally require consent and that consent must involve a clear positive action rather than simply continuing to browse the website.
Third-party analytics and advertising
At the time this policy was last updated, Formet does not intentionally use separate advertising or analytics pixels such as Meta Pixel, Google Analytics or TikTok Pixel.
If we introduce additional tracking or advertising technologies in the future, we will update our privacy and cookie information as necessary and obtain consent where required.
9. International Data Transfers
Some of the service providers we use may process personal information outside the United Kingdom.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection law.
Where required, appropriate safeguards or other lawful transfer mechanisms will be used.
10. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
The length of time information is retained depends on factors including:
-
The purpose for which the information was collected
-
Whether we need it to provide ongoing services
-
Legal, accounting or tax requirements
-
Whether there is an ongoing relationship with you
-
Whether the information is required to resolve a dispute or enforce an agreement
-
Whether we need to maintain records of consent or marketing preferences
For example, information relating to purchases may need to be retained for longer than information relating to a general enquiry because of legal, accounting and tax requirements.
Marketing information will generally be retained while you remain subscribed or until it is no longer required, subject to any records we need to retain to demonstrate compliance with your marketing preferences.
When personal information is no longer required, we will securely delete it or otherwise dispose of it appropriately.
11. Data Security
We take appropriate technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
12. Your Data Protection Rights
Depending on the circumstances, you may have rights under applicable UK data protection law, including the right to:
-
Request access to the personal information we hold about you
-
Request correction of inaccurate or incomplete information
-
Request deletion of your personal information
-
Request restriction of processing
-
Object to certain processing, including processing based on legitimate interests
-
Object to direct marketing
-
Request portability of certain personal information
-
Withdraw consent where we rely on consent as our lawful basis
Not every right applies in every situation. The rights available to you depend on factors such as the purpose and lawful basis for processing your information.
To exercise your rights, contact:
We may need to verify your identity before processing certain requests.
We will respond to valid requests within the timeframe required by applicable data protection law.
13. Direct Marketing Preferences
You can opt out of Formet marketing communications at any time.
For email marketing, you can use the unsubscribe link provided in our emails or contact us directly.
You do not need to provide a reason for unsubscribing.
Unsubscribing from marketing communications will not stop us from sending essential service communications, such as order confirmations, delivery updates or information relating to your purchases.
14. Children's Privacy
Our website and services are intended for general consumers and are not specifically directed at children.
We do not knowingly collect personal information from children where doing so would be unlawful.
If you believe that a child has provided us with personal information in circumstances where it should not have been collected, please contact us so that we can review and take appropriate action.
15. Complaints
If you have concerns about how we use your personal information, please contact us first at:
You also have the right to complain to the UK's data protection supervisory authority, the Information Commissioner's Office (ICO), if you believe your personal information has been handled unlawfully.
You can find information about making a complaint through the ICO's official website.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
-
Our business
-
Our services
-
The technologies we use
-
How we process personal information
-
Applicable legal or regulatory requirements
When we make changes, we will update the "Last updated" date at the top of this policy.
17. Contact Us
If you have questions about this Privacy Policy, your personal information or how Formet handles your information, contact us at:
Email: formetclo.info@gmail.com